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“Camel’s AgencySpy®, Brandweek®, Brand Genuis®, Brand Save®, Hot List®, WBA preparing for it? It’s all about data and the digital disruption cartoon mascot is threatening Mediaweek®, Social Times®, TVNewser® and TVSpy® are registered that is completely transforming how we interact with consumers. Adfreak®, Adweek Brandshare®, What’s the biggest buzzword in the industry today and how is anniversary this year.

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ADWEEK® is a registered trademark owned which is celebrating its 40th by Adweek, LLC and used under license. from a personalized, customer-obsessed lens to ensure we deliver So, it must be said, was Adweek, extraordinary experiences that enrich our customers’ lives. That’s why we approach everything ladies.

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At Walgreens showed the anthropomorphic PERSPECTIVE Boots Alliance, we have the privilege of working at the intersection dromedary shooting pool, driving of healthcare, beauty and retail, and therefore our content needs to convertibles and getting the The most American whiskey be deeply personal and relevant. Marketing and advertising can be powerful agents Joe Camel starred in McCann- 38 of change, with the ability to shape cultural perceptions and move Erickson-created ads that people to action, so we must manage it carefully. bad? Mehra: As marketers, we have a tremendous responsibility to had first used in France in 1974, our consumers.

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Modified AT&T’s chief brand officer age of rapid consumer feedback that can be both good and from a character that Reynolds Fiona Carter. 15 OFFICER, WALGREENS He was also among the most successful, controversial and PLAYBOOK How do you navigate Walgreens’ ultimately derisive campaigns marketing and advertising in the in advertising history. His name GLOBAL CHIEF MARKETING was Joe and he was a cartoon. Reynolds hit on an idea to regain Marketers tap new in-app ads VINEET MEHRA market share for its struggling to reach casual gamers. FEBRUARY 1989 TRENDING TICKETS AVAILABLE AT BRANDWEEK.COM In 1988, tobacco giant R.J.

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23 18 THE ROAD TO YEARS AGENCIES RANKED BRANDWEEK BOLD Adweek’s first annual ranking of the STELLAR SPEAKERS TO SHARE THEIR INSIGHTS ON IN ADWEEK Fastest-Growing Agencies. IN THIS ISSUE UpfrontTHE WEEK IN MEDIA AND MARKETING SEPTEM| VOL. A more vibrant, integrated world that touches SHRSOHȇVOLYHVLQQHZLPDJLQDWLYH=QGH΍ HFWLYHZD\\V=FFHOHUDWLQJ?RPPHUFHWKURXJK LQJHQXLW\\=UWLVWU\\YLVLRQ=QGSDVVLRQThis is Colorful Engineering. “A BEAUTIFUL NEW APPROACH TO MARKETING.” - COLORFUL ENGINEERING Welcome to the future of marketing. SEPTEMFASTEST GROWING AGENCIES RANKING ASTONISHING GROWTH AND BOLD PARADIGM-BUSTING ACROSS THE GLOBE







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